Scenario: a regular books for Friday. The floor wants to know: how often do they come? Where did they sit last time? What don’t they eat? None of that should live in anyone’s memory — as long as a guest has left a phone number when booking or being seated, the system builds their record in Guests automatically.
Each guest’s profile
Click anyone to open their profile: visit count, no-show count, contact details, plus three things you maintain yourself:
- Tags — free-form, comma-separated: “VIP, no beef, window seat”. Tags show in the booking details dialog, so the floor is briefed before the guest walks in.
- Notes — a written record only staff can see.
- Block — phone numbers with malicious no-shows can be blocked from booking online again (they’re marked ⛔ on the reservations list).
The Regulars tab (Pro)
Guests with three or more visits enter the Regulars tab. The point isn’t the list — it’s each person’s own rhythm: a guest who averages every 6 days going quiet for 20 means something completely different from a once-a-month guest skipping three weeks. The system sorts regulars into three statuses accordingly:
- On track — still inside their own return cycle.
- Due soon — just past their usual rhythm; the single best moment to act.
- Lapsed — long overdue; high churn risk.
Churn risk scores each guest 0–100 (hover to see why), and Value estimates the covers they bring in a year — together they tell you who to contact first.
Winning back a regular
Press Reach out to open the action dialog. We don’t send canned messages on your behalf — a regular deserves your own voice. The dialog offers a few ideas (a gift card, a small treat on their next visit, a friendly message, a quick call); contact them your way, then press Mark as contacted and the guest drops out of the reminders for a while so nobody gets double-pestered.
The regulars nudge on Overview (“17 regulars are overdue to return”) comes from here — handling one or two a day beats a giant marketing blast once a year.
The free plan includes the full guest list and profile editing; regular statuses, churn risk, value, and the diner profile are part of Pro’s AI insights.